Skip to main content
  • Home
  • Catalogue
  • Dashboard
  • SIPPO Library
  • FAQ
  • View profile
  • Notifications
  • Messages
Log out
Log in
International Trade Centre with SIPPO
      • English ‎(en)‎
      • Español - Internacional ‎(es)‎
      • Français ‎(fr)‎
    • Log in
      • English ‎(en)‎
      • Español - Internacional ‎(es)‎
      • Français ‎(fr)‎
    Side panel
    • Home
    • Catalogue
    • Dashboard
    • SIPPO Library
    • FAQ
    • p1

      Trade Promotion Academy

      E-Learning Courses offered by SIPPO in partnership with the International Trade Centre.
      Go to courses
    • p2
      MODULE

      Trade Fairs

      This module covers the basics of creating a Country Pavilion and organizing a successful presence at a trade fair for BSOs. It includes discussions of criteria to select appropriate co-exhibitors, tips on building an effective Pavilion, as well as advice on how to provide support to co-exhibitors to conduct follow-up activities with a view to concluding contracts.
      Go to courses
    • p3
      MODULE

      Market Orientation Missions

      In this module, we will explore orientation missions (OM) and the value they can bring to Business Support Organizations (BSOs), their member SMEs, as well as associated stakeholders.
      Go to courses
    • p4
      MODULE

      Virtual Matchmaking

      After completing this module you will be able to assess the various B2B matchmaking formats that exist against defined business motivations, review and judge the weaknesses and strengths of each of the different formats so to make the best use of them.
      Go to courses
    • p5
      MODULE

      Market Analysis

      This module explores the importance of market analysis in export preparations. With Business Support Organizations (BSOs) as its main target, it aims to highlight the steps to take in order to enable exporting businesses to target relevant markets efficiently.
      Go to courses

    Welcome to SIPPO’s Trade Promotion Academy!

    About the Trade Promotion Academy
    Crane watermark
    • Are you a Business Support Organisation and want to strengthen your export promotion services?
    • Or want to know how to stand out at a trade fair?
    • Or are you looking for ways to raise awareness for the export products from the sector served by your BSO?

    The Trade Promotion Academy is a free and exciting e-learning platform by the Swiss Import Promotion Programme SIPPO. It offers a wide range of up-to-date knowledge in the field of trade promotion. The TPA is an important element of SIPPO’s service offerings that enable BSOs to improve their export promotion skills and helps them and their affiliated exporters to bridge the "last mile" to importers in Switzerland and the EU.

    You can expect a constantly growing collection of high-quality modules. All are based on best practice and have been proven many times over. Just browse through the catalogue and enrol for the module you are interested in.

    Join the Trade Promotion Academy of SIPPO

    Besides insightful modules, you will also find a challenging quiz section and even more videos, helpful links as well as documents. Plus, the TPA offers a lively forum where you can connect and exchange ideas with a like-minded community from all over the world. And once you complete a course, you'll get a certificate to share with your network.

    What are you waiting for? Come and join the Trade Promotion Academy of SIPPO, a well-established mandate of SECO, to improve your knowledge on trade promotion!

    You want to know more about SIPPO and its mandate? Have a look at the following video.

    Watch the video to learn more about the
    Swiss Import Promotion Programme

    Skip Course and Group Catalogue

    Course and Group Catalogue

    Courses in English

    Courses in English

    Market Orientation Missions

    Courses in English

    The Destination Promotion Toolbox for Tourism BSOs

    Courses in English

    Trade Fairs

    Courses in English

    Virtual Matchmaking

    Courses in English

    Market Analysis

    Courses in English

    Commercial Missions

    Courses in English

    Preparing a Sector Export Promotion Strategy for Business Support Organizations

    Courses in English

    TPA Forum

    Courses in English

    Virtual Trade Promotion

    Courses in English

    Introduction to Sustainability for BSOs and SMEs in the Context of Export Promotion

    Courses in English

    Building a Powerful LinkedIn Presence for Global Trade Opportunities

    See All Courses

    Cursos en Español

    Cursos en Español

    Análisis de mercado

    Cursos en Español

    Formatos de Virtual B2B Matchmaking

    Cursos en Español

    La Caja de Herramientas de Promoción de Destinos para las BSO

    Cursos en Español

    Misiones de orientación comercial enfocadas en el mercado

    See All Courses

    Cours en Français

    Cours en Français

    Participer à une foire commerciale

    Cours en Français

    L’étude de marché

    Cours en Français

    Préparer une stratégie sectorielle de promotion des exportations pour les organismes d’appui aux entreprises

    See All Courses

    Курси українською мовою

    Курси українською мовою

    АНАЛІЗ РИНКУ

    Курси українською мовою

    Місії з орієнтування на ринку

    Курси українською мовою

    Розробка галузевої стратегії просування експорту для організацій підтримки бізнесу

    Курси українською мовою

    ВІРТУАЛЬНЕ СПРИЯННЯ РОЗВИТКУ ТОРГІВЛІ

    See All Courses
    Skip

    How to register to Trade Promotion Academy?

    If you are interested in participating in the courses offered by the SIPPO TPA, please login using buttons bellow. In case you have any issues, please contact

    tpa@sippo.ch REGISTER NEW ACCOUNT

    Our partners

    The e-learning modules are based on the Trade Promotion Collaboration, a partnership between SIPPO and other partners from the Trade Related Instruments Connected Network (TRIC). In particular, the Import Promotion Desk (IPD) and the Centre for the Promotion of Imports from Developing Countries (CBI), the import promotion initiative in Germany and the Netherlands respectively. Jointly, content is developed on which the e-learning material is based. Together with the ITC, the International Trade Center of the United Nations, the modules are technically developed and built.

    Users

    About the SME Trade Academy by ITC

    Are you searching for even more online courses in the field of export promotion? The SME Trade Academy provides a public learning platform that contains over 100 free e-learning courses on export development, sustainability, trade support, entrepreneurship, e-commerce, and market analysis. While the target audience mostly consists of micro, small and medium-sized enterprises, mostly located in developing and least-developed countries, their training also reaches other relevant participants, such as government agencies, policymakers, members of international organizations, trade and investment support institutions and academia.

    Courses can be found in a variety of languages, including English, French, Spanish, Arabic, and more!

    Go to SMETA PLATFORM
    •  SMETA Newsletter - Latest version

    SIPPO
    International Trade Centre
    BY International Trade Centre + SME Trade Academy
    Links
    Home
    Catalogue
    SIPPO Library
    FAQ
    Contact
    https://www.sippo.ch
    info@sippo.ch
    Swiss Import Promotion Programme SIPPO
    Gutenbergstrasse 14
    CH-3011 Bern
    Switzerland
    Copyright © 2018-2024 ITC All Rights Reserved
    Privacy policy
    Linkedin