Building a Powerful LinkedIn Presence for Global Trade Opportunities

Building a Powerful LinkedIn Presence for Global Trade Opportunities Login to Sign Up
Course Language
English ‎(en)‎
Time Required
1 Hour
Course Type
Online/Internet Based
Course Fee
Free of charge
Course Access
Open for enrolments

Building a Powerful LinkedIn Presence for Global Trade Opportunities

With over 900 million users, LinkedIn is the world’s largest professional network and a powerful tool for business growth. In today’s hybrid trade environment, your online presence is just as critical as in-person networking. A strong LinkedIn profile helps you connect with potential clients, establish credibility, and start conversations before you even arrive at an event. Whether you're a BSO promoting eco-friendly tourism or another industry professional, optimizing your profile can turn connections into valuable business relationships.

In this course, you'll learn how to enhance your LinkedIn presence, engage strategically, and leverage its features to prepare for trade shows effectively.After completing this course, you will be able to:

Understand why building and maintaining a strong LinkedIn profile is essential for improving your trade promotion results;
Create a LinkedIn profile that stands out by developing a bespoke headline, custom URL, and personalised "About" section, along with images that will catch viewers' attention;
Use LinkedIn’s key features, such as posting, joining groups, and messaging, to connect with motivated niche audiences that are likely to be interested in your product; and
Develop a content strategy to position yourself as an expert in your industry, building trust with potential buyers.