Trade Promotion Academy

E-Learning Courses offered by SIPPO in partnership with the International Trade Centre.

This module covers the basics of creating a Country Pavilion and organizing a successful presence at a trade fair for BSOs. It includes discussions of criteria to select appropriate co-exhibitors, tips on building an effective Pavilion, as well as advice on how to provide support to co-exhibitors to conduct follow-up activities with a view to concluding contracts.

In this module, we will explore orientation missions (OM) and the value they can bring to Business Support Organizations (BSOs), their member SMEs, as well as associated stakeholders.

After completing this module you will be able to assess the various B2B matchmaking formats that exist against defined business motivations, review and judge the weaknesses and strengths of each of the different formats so to make the best use of them.

This module explores the importance of market analysis in export preparations. With Business Support Organizations (BSOs) as its main target, it aims to highlight the steps to take in order to enable exporting businesses to target relevant markets efficiently.