This module will provide a holistic overview of all virtual B2B matchmaking formats. The way of conducting business, generating leads and building brands has substantially changed since the outbreak of Covid-19. Many activities have been moved to the virtual space, it is therefore essential to learn how to set up and use virtual matchmaking formats.
After completing this module you will be able to assess the various B2B matchmaking formats that exist against defined business motivations, review and judge the weaknesses and strengths of each of the different formats so to make the best use of them.
- Tutor: Leonie Troxler