The Destination Promotion Toolbox for Tourism BSOs

This course introduces the Destination Promotion Toolbox for national-level tourism BSOs. The toolbox is a resource that BSOs can use to select among a range of 6 destination promotion activities in order to identify the most suitable activity for them. Through the toolbox, BSOs will have the knowledge and skills required to choose those destination promotion activities that are the most adapted to their specific needs and possibilities in order to strengthen the competitiveness and sustainability of their destination.